:root{--paper:#f8f6f1;--ink:#0b0d0c;--muted:#50564f;--rule:#d3d1c8;--mint:#bddccc;--orange:#c4431b;--serif:"Cormorant Garamond","Iowan Old Style",Baskerville,serif;--sans:"Helvetica Neue",Helvetica,Arial,sans-serif}*{box-sizing:border-box}html{background:var(--paper);scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.6}a{color:inherit;text-decoration:none}a:focus-visible{outline:3px solid var(--orange);outline-offset:5px}img{display:block;width:100%;height:auto}figure,p,h1,h2{margin:0}p+p{margin-top:16px}h1,h2{font-weight:400;letter-spacing:-.055em;text-wrap:balance;line-height:1.02}h1{font-size:clamp(48px,5.1vw,78px)}h2{font-size:clamp(32px,3vw,46px)}em{font-family:var(--serif);font-weight:500}p{max-width:65ch}.wrap{width:min(1340px,90%);margin-inline:auto}.site-header{min-height:92px;padding:20px 5%;display:flex;align-items:center;justify-content:space-between;gap:24px;border-bottom:1px solid var(--rule)}.wordmark{font-size:19px;letter-spacing:.12em;white-space:nowrap}.site-header nav{display:flex;align-items:center;gap:35px;font-size:13px}.site-header nav>a:not(.button){padding:8px 0;border-bottom:1px solid transparent}.site-header nav>a[aria-current]{border-color:var(--orange)}.site-header nav>a:not(.button):hover{border-color:var(--ink)}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:36px;background:var(--ink);color:#fff;padding:16px 23px;line-height:1.4;transition:background .2s,transform .2s}.button span{color:#e77d58}.button:hover{background:#294e3b}.button:active{transform:translateY(1px)}.eyebrow{display:block;text-transform:uppercase;letter-spacing:.15em;font-size:10px;font-weight:600;color:#365b47;line-height:1.4;margin-bottom:22px}.eyebrow:before{content:"";display:inline-block;width:6px;height:6px;margin-right:10px;background:var(--orange);border-radius:50%;vertical-align:2px}.intro{font-size:18px;line-height:1.55}.home-hero{display:grid;grid-template-columns:1fr 1fr;gap:6%;padding-block:58px 66px;align-items:stretch}.home-copy h1{font-size:clamp(46px,4.5vw,70px)}.home-copy .intro{margin-top:25px;max-width:48ch}.recognition{list-style:none;padding:0;margin:26px 0}.recognition li{display:flex;gap:16px;border-top:1px solid var(--rule);padding:10px 0;font-size:14px;line-height:1.5}.recognition li span{font-size:10px;color:var(--orange);padding-top:3px}.home-action small{display:block;margin-top:10px;font-size:11px;color:var(--muted)}.hero-photo{position:relative;display:flex;flex-direction:column;min-height:0}.hero-photo img{height:100%;min-height:0;flex:1;object-fit:cover;object-position:52% center}.hero-photo figcaption{display:flex;justify-content:space-between;background:var(--mint);padding:14px 18px;font-size:11px;letter-spacing:.02em}.approach-intro{display:grid;grid-template-columns:1fr 1fr;gap:10%;padding-block:70px 55px}.approach-lede{padding-top:32px}.approach-lede>p:not(.intro){font-size:15px;color:var(--muted)}.examples{display:grid;grid-template-columns:1fr 1fr;gap:5%}.example{min-width:0}.example-heading{padding-block:25px;border-top:1px solid var(--rule)}.example-heading .eyebrow{margin-bottom:12px}.example-heading h2{font-size:clamp(30px,2.8vw,42px);max-width:20ch}.proof-image{display:block;border:1px solid var(--rule);background:#ebe9e2;transition:border-color .2s}.proof-image:hover{border-color:var(--ink)}.proof-image img{aspect-ratio:1.58;object-fit:contain}.proof-image>span{display:flex;justify-content:space-between;padding:10px 14px;font-size:11px;border-top:1px solid var(--rule)}.example>p{font-size:15px;margin-top:22px}.example .disclosure{font-size:12px;line-height:1.65;color:var(--muted);border-left:3px solid var(--mint);padding-left:15px;margin-top:15px}.quiet-cta{display:flex;justify-content:space-between;align-items:center;gap:24px;margin-top:48px;padding-block:25px 35px;border-top:1px solid var(--rule)}.quiet-cta p{font-family:var(--serif);font-style:italic;font-size:30px}.text-link{font-size:14px;border-bottom:1px solid var(--ink);padding-bottom:5px}.text-link span{color:var(--orange);margin-left:20px}.about-hero{display:grid;grid-template-columns:1fr 1fr;gap:8%;align-items:center;padding-block:60px 46px}.about-hero .intro{margin-top:25px}.about-photo img{height:360px;object-fit:cover}.principles{display:grid;grid-template-columns:repeat(3,1fr);gap:5%;padding-block:30px 45px;border-top:1px solid var(--rule)}.principles .eyebrow{margin-bottom:12px}.principles h2{font-size:24px;letter-spacing:-.03em;line-height:1.2;max-width:16ch}.principles p{font-size:14px;margin-top:14px;color:var(--muted)}.founder{display:grid;grid-template-columns:260px 1fr;gap:7%;padding-block:42px 60px;border-top:1px solid var(--rule);align-items:center}.founder figure{max-width:260px}.founder img{aspect-ratio:4/5;object-fit:cover}.founder h2{font-size:44px}.founder-name{font-size:16px;margin:22px 0 16px}.founder-name span{display:block;font-size:11px;color:var(--muted);margin-top:2px}.founder div>p:not(.founder-name):not(.eyebrow){font-size:15px}.founder blockquote{font-family:var(--serif);font-size:25px;line-height:1.2;max-width:48ch;margin:22px 0 0}.site-footer{border-top:1px solid var(--rule);padding:28px 5%;display:flex;align-items:center;gap:32px;flex-wrap:wrap}.site-footer .wordmark{font-size:14px}.footer-links{display:flex;gap:20px;margin-left:auto;flex-wrap:wrap;font-size:11px}.footer-links a:hover{text-decoration:underline}.site-footer small{font-size:10px;color:var(--muted)}.skip{position:absolute;top:-100px;left:12px;padding:12px;background:var(--ink);color:white;z-index:100}.skip:focus{top:10px}
@media(min-width:1600px){.home-hero{padding-block:70px}.home-copy h1{font-size:74px}}
@media(max-width:900px){.site-header{padding:18px 5%;gap:16px}.site-header nav{gap:20px}.wordmark{font-size:16px}.nav-cta{padding:12px 14px;gap:16px}.home-hero{gap:5%;padding-top:40px}.home-copy h1{font-size:46px}.recognition li{font-size:13px}.intro{font-size:16px}.home-copy .intro{margin-top:20px}.approach-intro{gap:6%;padding-block:46px 36px}.founder{grid-template-columns:220px 1fr;gap:6%}.founder h2{font-size:36px}.about-photo img{height:350px}.site-footer small{width:100%}}
@media(max-width:650px){.site-header{flex-wrap:wrap;padding-block:20px 15px;gap:18px}.site-header .wordmark{font-size:18px}.site-header nav{width:100%;justify-content:space-between;gap:12px;font-size:12px}.nav-cta{font-size:11px;padding:12px;gap:12px}.wrap{width:88%}.home-hero{grid-template-columns:1fr;padding-block:32px 36px;gap:28px}.home-copy h1{font-size:clamp(42px,10.5vw,62px)}.eyebrow{margin-bottom:16px}.home-copy .intro{margin-top:20px}.recognition{margin-block:20px}.recognition li{font-size:14px;padding-block:11px}.home-action .button{width:100%;font-size:14px}.home-action small{text-align:center}.hero-photo img{height:300px;flex:auto;object-position:center 45%}.hero-photo figcaption{font-size:10px}.approach-intro,.about-hero{grid-template-columns:1fr;gap:22px;padding-block:34px}.approach-intro h1,.about-hero h1{font-size:48px}.approach-lede{padding:0}.examples{grid-template-columns:1fr;gap:32px}.example-heading h2{font-size:36px;max-width:22ch}.example>p{font-size:14px}.example .disclosure{font-size:12px}.quiet-cta{display:block;margin-top:32px;padding-block:22px 32px}.quiet-cta p{font-size:28px;margin-bottom:14px}.about-photo img{height:260px}.principles{grid-template-columns:1fr;gap:20px;padding-block:24px 30px}.principles article{display:grid;grid-template-columns:30px 1fr;column-gap:14px}.principles .eyebrow{margin-top:5px;font-size:9px}.principles .eyebrow:before{display:none}.principles h2{font-size:24px;max-width:none}.principles p{grid-column:2;margin-top:8px}.founder{grid-template-columns:1fr;gap:26px;padding-block:30px 36px}.founder figure{max-width:220px}.founder h2{font-size:36px}.founder blockquote{font-size:25px}.site-footer{gap:20px;padding:24px 6%}.footer-links{width:100%;margin-left:0;gap:12px 20px}.site-footer small{width:auto}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

@media(min-width:651px){.example-heading{min-height:165px}.example-heading h2{font-size:clamp(28px,2.6vw,40px)}}

/* Homepage paper scenes: the copy stays still while the photographs change. */
.sr-only{position:absolute;width:1px;height:1px;padding:0;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.recognition li{padding:0;display:block}
.recognition button{font:inherit;font-size:14px;line-height:1.5;width:100%;display:flex;align-items:center;gap:14px;text-align:left;color:var(--ink);background:transparent;border:0;border-left:2px solid transparent;padding:12px 10px;cursor:pointer;transition:background .2s ease,border-color .2s ease}
.recognition button[aria-pressed="true"]{background:#e5eee5;border-left-color:var(--orange)}
.recognition li .problem-label{font:inherit;color:inherit;padding:0;flex:1}.recognition li .row-arrow{font-size:16px;padding:0;opacity:0;transition:opacity .2s,transform .2s;transform:translateX(-4px)}
.recognition button[aria-pressed="true"] .row-arrow{opacity:1;transform:none}
.recognition button:focus-visible,.scene-pause:focus-visible{outline:2px solid var(--orange);outline-offset:3px}
.paper-stack{isolation:isolate;margin:10px 12px 12px 0;align-self:stretch;min-width:0}
.paper-back{position:absolute;inset:8px 0;background:#eeeae0;border:1px solid #d3cec2;z-index:-1;box-shadow:0 8px 18px #3027170b;transition:transform 1.1s cubic-bezier(.22,1,.36,1)}
.paper-back-one{transform:translate(12px,5px) rotate(2.3deg)}.paper-back-two{transform:translate(5px,12px) rotate(-1.6deg);background:#fffdf6}
.paper-stack[data-sheet="1"] .paper-back-one{transform:translate(9px,8px) rotate(1deg)}.paper-stack[data-sheet="1"] .paper-back-two{transform:translate(6px,12px) rotate(-2.5deg)}
.paper-stack[data-sheet="2"] .paper-back-one{transform:translate(12px,6px) rotate(2.8deg)}.paper-stack[data-sheet="2"] .paper-back-two{transform:translate(3px,10px) rotate(-.6deg)}
.front-sheet{display:flex;flex-direction:column;flex:1;min-height:0;background:#fffdf7;border:1px solid #d8d3c7;padding:15px 15px 0;box-shadow:0 15px 32px #30271712;animation:paper-arrive .8s cubic-bezier(.22,1,.36,1) both}
.paper-heading{display:flex;justify-content:space-between;gap:10px;font-family:monospace;font-size:9px;letter-spacing:.1em;padding:2px 0 14px;border-bottom:1px solid var(--rule);margin-bottom:14px;color:#555a50}
.scene-window{position:relative;flex:1;min-height:430px;overflow:hidden;background:#e7e4dc}
.hero-photo .scene{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% center;opacity:0;transform:scale(1.025);transition:opacity 1.1s ease,transform 3s cubic-bezier(.22,1,.36,1)}
.hero-photo .scene.active{opacity:1;transform:scale(1)}
.paper-tab{position:absolute;right:0;bottom:24px;background:var(--mint);padding:10px 13px;font:9px monospace;letter-spacing:.12em;box-shadow:0 2px 6px #0001}
.hero-photo figcaption{background:transparent;align-items:center;gap:12px;padding:13px 0;min-height:60px;font-size:10px}
.scene-pause{font:inherit;border:1px solid #b6bbae;background:transparent;color:var(--ink);padding:10px;min-height:36px;cursor:pointer;white-space:nowrap}
.scene-pause[hidden]{display:none}.scene-pause:hover{background:#e5eee5}
.button{transition:background .2s ease,transform .16s cubic-bezier(.22,1,.36,1)}.button>span{transition:transform .2s cubic-bezier(.22,1,.36,1)}.button:active{transform:scale(.98)}
@media(hover:hover) and (pointer:fine){.button:hover>span{transform:translate(3px,-3px)}.recognition button:hover{background:#e5eee5}}
.instant-change .scene,.instant-change .paper-back{transition:none}
@keyframes paper-arrive{from{opacity:.6;transform:translateY(12px)}to{opacity:1;transform:none}}
@media(max-width:900px) and (min-width:651px){.site-header{flex-wrap:wrap}.site-header nav{margin-left:auto}.paper-stack{margin-right:8px}.front-sheet{padding:10px 10px 0}.scene-window{min-height:440px}}
@media(max-width:650px){.site-header nav{flex-wrap:wrap;gap:14px;font-size:12px}.site-header .nav-cta{margin-left:auto}.paper-stack{margin:8px 10px 14px 0}.scene-window{min-height:350px}.recognition button{font-size:14px}.front-sheet{padding:12px 12px 0}.hero-photo figcaption{font-size:9px}.paper-heading{font-size:8px}}
@media(prefers-reduced-motion:reduce){.front-sheet{animation:none}.hero-photo .scene,.paper-back,.button,.button>span{transition:none;transform:none}.paper-back-one{transform:translate(10px,5px) rotate(2deg)}.paper-back-two{transform:translate(4px,10px) rotate(-1deg)}}
@media(min-width:651px) and (max-width:900px){.home-hero{grid-template-columns:1fr;gap:32px}.home-copy h1{max-width:16ch}.scene-window{flex:none;height:420px;min-height:0}}
.paper-stack{align-self:center;width:calc(100% - 12px)}
.scene-window{flex:none;height:auto;min-height:0;aspect-ratio:1}

.hero-photo .scene-owner{object-fit:contain;background:var(--paper)}
.paper-stack[data-sheet="3"] .paper-back-one{transform:translate(8px,8px) rotate(1.7deg)}
.paper-stack[data-sheet="3"] .paper-back-two{transform:translate(5px,11px) rotate(-1.2deg)}

/* A short supporting thought beneath the homepage hero. */
.business-effects{display:grid;grid-template-columns:1.05fr 1fr;gap:8%;align-items:center;border-top:1px solid var(--rule);padding-block:32px 38px;margin-bottom:24px}
.business-effects h2{font-size:clamp(30px,3vw,43px);max-width:23ch;line-height:1.08}
.effects-detail p{font-size:16px;line-height:1.55;max-width:48ch}
.effects-chain{display:flex;align-items:center;list-style:none;margin:22px 0 0;padding:0;color:#365b47;font-size:10px;font-weight:600;letter-spacing:.1em;text-transform:uppercase}
.effects-chain li{display:flex;align-items:center;white-space:nowrap}
.effects-chain li+li:before{content:"";width:clamp(22px,3vw,44px);height:1px;background:#8aac9a;margin-inline:14px}
@media(max-width:650px){.business-effects{grid-template-columns:1fr;gap:18px;padding-block:26px 30px;margin-bottom:6px}.business-effects h2{font-size:34px}.effects-detail p{font-size:15px}.effects-chain{font-size:9px;margin-top:20px}.effects-chain li+li:before{width:20px;margin-inline:10px}}

.effects-band{background:#e5eee9;border-top:1px solid #cbd9d0}
.effects-band .business-effects{border-top:0;margin-bottom:0;padding-block:34px 38px;align-items:start}
.effects-expanders{margin-top:20px;border-top:1px solid #b9ccc0}
.effects-expanders details{border-bottom:1px solid #b9ccc0}
.effects-expanders summary{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:44px;padding:10px 0;cursor:pointer;list-style:none;color:#365b47;font-size:11px;letter-spacing:.1em;text-transform:uppercase;font-weight:600}
.effects-expanders summary::-webkit-details-marker{display:none}
.effects-expanders summary:focus-visible{outline:2px solid var(--orange);outline-offset:3px}
.effects-toggle{position:relative;display:block;width:18px;height:18px;color:var(--orange);flex:none}
.effects-toggle:before,.effects-toggle:after{content:"";position:absolute;top:8px;left:2px;width:14px;height:2px;background:currentColor}
.effects-toggle:after{transform:rotate(90deg)}
.effects-expanders details[open] .effects-toggle:after{display:none}
.effects-expanders details p{font-size:14px;padding:0 22px 15px 0;line-height:1.55}
@media(max-width:650px){.effects-band .business-effects{padding-block:26px 30px}}

.approach-lede>p.working-agreement{font-size:clamp(25px,2.6vw,36px);line-height:1.12;letter-spacing:-.04em;color:var(--ink);margin-block:24px}
.founder-story{margin-top:22px;padding-top:20px;border-top:1px solid var(--rule);font-size:15px;max-width:65ch}
.better-project-band{background:#e5eee9;border-top:1px solid #cbd9d0}
.better-project{padding-block:30px 34px}.better-project .eyebrow{margin-bottom:12px}.better-project h2{font-size:32px}
.project-details{margin-top:22px;border-block:1px solid #b9ccc0}
.project-details summary{display:flex;align-items:center;justify-content:space-between;gap:24px;cursor:pointer;list-style:none;padding-block:16px;font-family:var(--serif);font-style:italic;font-size:24px;line-height:1.2}
.project-details summary::-webkit-details-marker{display:none}.project-details summary:focus-visible{outline:2px solid var(--orange);outline-offset:3px}
.project-details[open] .effects-toggle:after{display:none}
.project-details ul{columns:2;column-gap:40px;list-style:none;padding:0;margin:0 0 20px;font-size:14px}
.project-details li{break-inside:avoid;padding:10px 0 10px 20px;border-bottom:1px solid #cbd9d0;position:relative}
.project-details li:before{content:"";position:absolute;left:0;top:18px;width:6px;height:6px;border:1px solid #365b47;border-radius:50%}
.project-principle{font-size:14px;max-width:none;margin-top:20px}
@media(max-width:650px){.project-details ul{columns:1}.project-details summary{font-size:22px}.better-project h2{font-size:30px}.founder-story{font-size:15px}}

.principles-band{background:#e5eee9;border-block:1px solid #cbd9d0}.principles-band .principles{border:0;padding-block:32px 36px}.page-about .founder{border-top:0}

.page-about .founder .founder-story .founder-belief{font-family:var(--serif);font-style:italic;font-size:18px;line-height:1.45}